FILA has always been ahead of the game by not changing a damn thing. And yet, the iconic logo is a must-have in the Gen-Z starter pack. Let’s celebrate the new classic and being true to yourself.
INSTAGRAM STORIES lookbook
Remember the last time you shopped from a catalog? Yeah, me neither. We’ll post an interactive editorial lookbook, shoppable exclusively through FILA’s Instagram Stories.
We’ll host uncommon “pop-up” shops with new merch in select rented-out homes and cities.
In cities where garages are less accessible, we’ll pop up in storefronts. All locations will provide nostalgic experiences, featuring vintage polaroid photoshoots, an arcade, an interactive screen installation — all the revived classics.
We’ll partner with Unfold, a popular Instagram Stories template app, to create a limited edition FILA pack with our classic, recognizable style.