In 2018, scentologist Ines Fumet walked home from 34Boulevard Saint-Germain with her 97th Diptyque candle. As the aromas of our Baies filled her living room, she realized something was quite missing. The next morning, she went back to the store with an idea – Ovale, Diptyque’s very own aromatic spa.
pre-launch press event
Influencers will receive a special delivery with an invitation to Ovale’s pre-launch event, along with an empty perfume bottle, engraved with their name. They’ll fill it up with scents they custom-created in our Signet room.
If only you could smell the roses…Our rose oil infused magazine spreads, I mean.
A soothing playlist — the same one played in Ovale locations — will be released on Spotify. Ads target users, who search for calming music, are then directed to our microsite.
Diffusers, releasing Ovale’s curated scents, will be placed in first class flights and trendy, upscale hotel lobbies.