Katarina Terentieva

Diptyque

Katarina Terentieva
Diptyque
 

In 2018, scentologist Ines Fumet walked home from 34Boulevard Saint-Germain with her 97th Diptyque candle. As the aromas of our Baies filled her living room, she realized something was quite missing. The next morning, she went back to the store with an idea – Ovale, Diptyque’s very own aromatic spa.

Everything I create is inspired by a song. Give a listen and set the mood.

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microsite

 

pre-launch press event

 

Influencers will receive a special delivery with an invitation to Ovale’s pre-launch event, along with an empty perfume bottle, engraved with their name. They’ll fill it up with scents they custom-created in our Signet room.

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print

If only you could smell the roses…Our rose oil infused magazine spreads, I mean.

 

spotify

 

A soothing playlist — the same one played in Ovale locations — will be released on Spotify. Ads target users, who search for calming music, are then directed to our microsite.

oil diffusers

 

Diffusers, releasing Ovale’s curated scents, will be placed in first class flights and trendy, upscale hotel lobbies.

CW: Priya Narayan
Branding/Packaging: Ka Lee
AD: yours truly
Photographers: Ari Skin & Megan Chang