On Oct. 17, 2018, Canada became the 2nd country to legalize recreational weed.
Suddenly, the Canadian tourism ministry has a brand new audience.
We’ll focus our attention on US East Coast cities and select Midwestern college towns (locations where recreational weed is illegal).
Out of home
We’ll place banners on key travel sites like Priceline, Travelocity, and Kayak.
hot box: A Pop-up
High, welcome to Hot Box, our NYC pop-up, hosted on 4/20. Get discounts on your next trip, grab some weed paraphernalia, and give your friends FOMO on social media.
What better way to tell your friends about your trip, eh?