Katarina Terentieva


Katarina Terentieva

Aldi’s low prices are only part of what makes the German supermarket an American phenomenon. It’s engineered with your time in mind, so you’re not one of millions of Americans spending 60 hours a year grocery shopping.

Everything I create is inspired bya song. Click to listen and set the mood.



direct mailer

Carts at Aldi are accessed with a quarter that's returned when the cart is. So instead of chasing those car-dinging carts, customers will bring the quarter-keeper keychain they received in the mail.




CW: Ben Kalajainen
AD/Design: yours truly
Photographer & Co-AD: Jasmine Gainous